Inclusive Tourism Case Studies

Inclusive Tourism: Accessible experiences Britain has to offer

The power of the Purple Pound

There are 13 million disabled people in the UK, that’s 18 percent of adults who have to factor in a medical condition or disability.

But this groups spending power... known as the purple pound, is worth 12 billion pounds to UK tourism, contributing 8.5 billion pounds in day trips, 3.2 billion pounds in overnight trips and 0.3 billion pounds to inbound visits.

These visitors and their companions stay 3.3 days longer on average and spend an average of 210 pounds per domestic overnight trip which is 10 percent more than the average traveller.

This year the Government announced its Industrial Strategy: the Tourism Sector Deal to help deliver an ambitious agenda that increases productivity and investment, benefiting local economies across the UK. One of the main ambitions outlined is to make the UK the most accessible tourism destination by 2025 and to increase the number of international disabled visitors by a third.

Barclays is committed to supporting businesses in becoming more inclusive. Read our case studies to learn how these tourist attractions are leading the way in creating inclusive experiences.


Unlock the Purple Pound

At Barclays, we seek new and innovative ways to help businesses remove barriers to ensure an inclusive customer experience.

Hear from other tourism businesses


Inclusive Tourism: Alton Towers Resort case study

The Great escape at Alton Towers – for guests of all abilities


Inclusive Tourism: How the Eden Project is Leading the Way

Find out how the Eden Project is leading the way in creating a more inclusive visitor experience.


Inclusive Tourism: Palaces for the People – all the people

Hear how Hampton Court Palace integrated inclusivity into it’s heritage


Inclusive Tourism: Making The Roman Baths an experience for everyone

Discover how The Roman Baths embedded accessibility into its strategy with excellent results.