Knowing your customers
Operating more than 230 grocery stores across the UK, Midcounties is impacted by the rising cost of living and by double-digit food inflation. Midcounties is reaching out to members to promote who they are and what they stand for, whilst using their transaction data to inform the services and products they offer.
The retailer has made efficiencies across its stores, rolling out more self-checkouts, hand-held terminals and trialling electronic shelf-labelling systems. The positive impact instore is clear; Midcounties’ latest sales report reflects significant growth, driven by an increase in shoppers dropping into local stores on the way to and from work, or on the school run.
Meanwhile more than 100 partnerships between Co-op Food’s convenience stores and food delivery companies have ensured Midcounties services its customers in however they choose to shop.
“The ‘last mile’ grocery delivery from convenience stores is important to our customers and we expect it to continue to gather pace,” Peter says.