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UK Consumer Spending Report

UK Consumer Spending Report

View our latest insights on how spending patterns are changing across the UK.

Barclays UK Consumer Spend Report gives you a unique and up to date picture of the nation’s spending habits based on the actual transactions, bringing it to life so you can take action and shape your strategy.

Our latest report looks at UK consumer spending patterns for the 17th February 2024 to 22nd March 2024.

March key insights

Consumers continued to shelter from the rain in March, resulting in a slowdown in high-street and hospitality spending. Some consumers also took part in a “no-spend” challenge, contributing to the slowdown in non-essential spend this month.

Rohan Kumar

Head of Client Insights, Barclays

Consumer card spending grew 1.9% in February 2024, lower than the latest CPIH* inflation rate of 3.8%.
Essential spending

Essential card spending grew by 2.4% in March 2024 when compared to this time last year. This is on par with the year-on-year growth in February 2024 (2.3%) as spend growth in Grocery and Fuel, both Essential spend categories, continued to slow compared to previous months.

Non-Essential spending

Non-Essential card spending grew by 1.6% in March 2024 when compared to this time last year. This is the lowest year-on-year growth since September 2022 (1.1%), as the rainy weather in March hampered spend growth at retailers and restaurants.

Utilities/Fuel

Fuel spend growth was -7.1% in March 2024, as we compare to periods of significantly increased fuel prices due to the invasion of Ukraine this time last year. However, the decline in spend growth is lower than it was in February 2024 (-12.2%), as fuel prices rose in March.

The weather continues to impact consumer spending behaviour

Overall Retail spending grew 0.7% in March 2024, a decline compared to the year-on-year growth of 1.4% in February 2024. This comes as the continued wet weather in March led to another challenging month for high street retailers. Furthermore, spend growth in the Grocery category also decelerated year-on-year as the food and drink inflation rate fell to its lowest level since January 2022.*

Spend in the overall Hospitality & Leisure sector also saw a smaller uplift in growth, at 4.7% in March 2024 compared to February 2024 (5.3%), as consumers reined in discretionary spending. This was reflected by a slowdown in spend growth in categories such as Takeaways and Fast Food and Entertainment, compared to the year-on-year growth in February 2024, although cinemas enjoyed their busiest day of the year so far due to the release of ‘Dune: Part Two’.

Hospitality and Leisure

Bars, Pubs & Clubs and Cinemas receive spend boost

Spend on overall Eating & Drinking grew by 2.6% in March 2024, an increase compared to the year-on-year growth in February 2024 (2.1%). This uplift was driven by a rise in spend at Bars, Pubs & Clubs, at 3.2% in March 2024 compared to 1.1% in February 2024, as consumers gathered to watch Six Nations and FA Cup fixtures, and to celebrate St Patrick’s Day.

However, spend at Restaurants decreased by -12.6% in March 2024 versus this time last year, although this was a slight improvement compared to the growth in February 2024 (-13.4%). This comes as 45% of consumers say they are continuing to rein in discretionary spending, with nearly half of these consumers (47%) spending less on dining out.**

Meanwhile, cinemas enjoyed their busiest day of the year so far on Saturday March 2nd, right after the UK release date for ‘Dune: Part Two’, 2024’s highest grossing film, with spending 87% higher compared to the average across the month.

Man standing at dispensers

Cinemas received a significant spend boost in March due to the release of blockbuster ‘Dune: Part Two’, which shows that consumers still want to get the full cinema experience for big releases.

Philip Richardson

Industry Director, Hospitality and Leisure, Barclays Corporate Banking

Spend at Hotels, Resorts & Accommodation rise as consumers book staycations

Spend at Travel Agents grew by 7.1% in March 2024, the lowest year-on-year growth in this category since September 2023 (7.1%). However, this is likely due to consumers already having booked their travels ahead of the upcoming holidays.

Meanwhile, spend at Hotels, Resorts & Accommodation increased by 1.0% in March 2024, the highest year-on-year growth since December 2023 (4.5%), likely due to consumers booking staycations for the Easter Weekend or upcoming Bank Holidays.

1.0% ^ Spend at Hotels, Resorts & Accommodation grew by 1.0% in March 2024, the highest year-on-year growth since December 2023.

Retail

Supermarket spending continues to slows down as inflation further drops

Spend growth at Supermarkets and Food & Drink Specialists increased in March 2024, by 2.8% and 1.4% respectively, however this is lower than the year-on-year growth seen in February 2024, at 3.9% and 2.7% respectively. This comes as food price inflation dropped to its lowest level (5.0%) since January 2022 (4.4%).*

Despite this, concerns about general inflation have risen to 87%, reversing last month’s drop to 84%, which was the lowest level since Barclays began tracking this metric in December 2021. Furthermore, concerns around shrinkflation are also creeping up, reaching 80% for the first time since September 2023. In addition, almost 38% of consumers are cutting down on supermarket impulse buys, such as buying chocolate at the checkout. **

As such, 65% of consumers are still looking for ways to get more value from, or to reduce the cost of their weekly shop, with 57% of these consumers buying more items that are discounted, and 27% stockpiling their favourite or essential products when they are on offer.

A lady holding a paper bag

The weather continued to impact retailers in March as the spring showers deterred shoppers from visiting the high street. However, it is hoped that spending will rebound in the coming months, particularly in anticipation of better weather, and key economic events such as the energy price cap drop.

Karen Johnson

Head of Retail and Wholesale, Barclays Corporate Banking

The weather continues to impact high-street spending

The weather continued to impact high-street spending in March, with spend on face-to-face retail (excl. grocery shopping) and Clothing declining by -2.1% and -1.8% respectively compared to this time last year, as consumers sheltered from the spring showers.

The slowdown in discretionary spending can also be attributed to the rise of the “no-spend” challenge, which involves consumers refraining from making non-essential purchases, such as clothes, and instead prioritising essentials. 23% of consumers say that they have participated in, or would consider participating in, a “no-spend” challenge.**

-2.1% ^ Spend on face-to-face retail (excl. groceries) declined by -2.1% in March 2024, compared to this time last year.

Barclays Market and Customer Insights

Barclays Market and Customer Insights unlocks a wealth of customer transaction data and brings it to life so you can take action and shape your strategy.

We can help you keep up-to-date with spending trends, monitor your market position and enhance your understanding of customer behaviour, based on actual customer spending.

Leveraging anonymised data from our 250 million monthly customer transactions in the UK can help you understand who your customers are and how, when, and where they spend.

Contact the Barclays Market and Customer Insights team

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