Hospitality and Leisure
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Our latest report looks at UK consumer spending patterns for the 17th February 2024 to 22nd March 2024.
Consumers continued to shelter from the rain in March, resulting in a slowdown in high-street and hospitality spending. Some consumers also took part in a “no-spend” challenge, contributing to the slowdown in non-essential spend this month.
Head of Client Insights, Barclays
Essential card spending grew by 2.4% in March 2024 when compared to this time last year. This is on par with the year-on-year growth in February 2024 (2.3%) as spend growth in Grocery and Fuel, both Essential spend categories, continued to slow compared to previous months.
Non-Essential card spending grew by 1.6% in March 2024 when compared to this time last year. This is the lowest year-on-year growth since September 2022 (1.1%), as the rainy weather in March hampered spend growth at retailers and restaurants.
Fuel spend growth was -7.1% in March 2024, as we compare to periods of significantly increased fuel prices due to the invasion of Ukraine this time last year. However, the decline in spend growth is lower than it was in February 2024 (-12.2%), as fuel prices rose in March.
Overall Retail spending grew 0.7% in March 2024, a decline compared to the year-on-year growth of 1.4% in February 2024. This comes as the continued wet weather in March led to another challenging month for high street retailers. Furthermore, spend growth in the Grocery category also decelerated year-on-year as the food and drink inflation rate fell to its lowest level since January 2022.*
Spend in the overall Hospitality & Leisure sector also saw a smaller uplift in growth, at 4.7% in March 2024 compared to February 2024 (5.3%), as consumers reined in discretionary spending. This was reflected by a slowdown in spend growth in categories such as Takeaways and Fast Food and Entertainment, compared to the year-on-year growth in February 2024, although cinemas enjoyed their busiest day of the year so far due to the release of ‘Dune: Part Two’.
Spend on overall Eating & Drinking grew by 2.6% in March 2024, an increase compared to the year-on-year growth in February 2024 (2.1%). This uplift was driven by a rise in spend at Bars, Pubs & Clubs, at 3.2% in March 2024 compared to 1.1% in February 2024, as consumers gathered to watch Six Nations and FA Cup fixtures, and to celebrate St Patrick’s Day.
However, spend at Restaurants decreased by -12.6% in March 2024 versus this time last year, although this was a slight improvement compared to the growth in February 2024 (-13.4%). This comes as 45% of consumers say they are continuing to rein in discretionary spending, with nearly half of these consumers (47%) spending less on dining out.**
Meanwhile, cinemas enjoyed their busiest day of the year so far on Saturday March 2nd, right after the UK release date for ‘Dune: Part Two’, 2024’s highest grossing film, with spending 87% higher compared to the average across the month.
Cinemas received a significant spend boost in March due to the release of blockbuster ‘Dune: Part Two’, which shows that consumers still want to get the full cinema experience for big releases.
Industry Director, Hospitality and Leisure, Barclays Corporate Banking
Spend at Travel Agents grew by 7.1% in March 2024, the lowest year-on-year growth in this category since September 2023 (7.1%). However, this is likely due to consumers already having booked their travels ahead of the upcoming holidays.
Meanwhile, spend at Hotels, Resorts & Accommodation increased by 1.0% in March 2024, the highest year-on-year growth since December 2023 (4.5%), likely due to consumers booking staycations for the Easter Weekend or upcoming Bank Holidays.
Spend growth at Supermarkets and Food & Drink Specialists increased in March 2024, by 2.8% and 1.4% respectively, however this is lower than the year-on-year growth seen in February 2024, at 3.9% and 2.7% respectively. This comes as food price inflation dropped to its lowest level (5.0%) since January 2022 (4.4%).*
Despite this, concerns about general inflation have risen to 87%, reversing last month’s drop to 84%, which was the lowest level since Barclays began tracking this metric in December 2021. Furthermore, concerns around shrinkflation are also creeping up, reaching 80% for the first time since September 2023. In addition, almost 38% of consumers are cutting down on supermarket impulse buys, such as buying chocolate at the checkout. **
As such, 65% of consumers are still looking for ways to get more value from, or to reduce the cost of their weekly shop, with 57% of these consumers buying more items that are discounted, and 27% stockpiling their favourite or essential products when they are on offer.
The weather continued to impact retailers in March as the spring showers deterred shoppers from visiting the high street. However, it is hoped that spending will rebound in the coming months, particularly in anticipation of better weather, and key economic events such as the energy price cap drop.
Head of Retail and Wholesale, Barclays Corporate Banking
The weather continued to impact high-street spending in March, with spend on face-to-face retail (excl. grocery shopping) and Clothing declining by -2.1% and -1.8% respectively compared to this time last year, as consumers sheltered from the spring showers.
The slowdown in discretionary spending can also be attributed to the rise of the “no-spend” challenge, which involves consumers refraining from making non-essential purchases, such as clothes, and instead prioritising essentials. 23% of consumers say that they have participated in, or would consider participating in, a “no-spend” challenge.**
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Appendix
Spend growth | Transaction growth | |
Essential | 2.4% | 2.3% |
Non Essential | 1.6% | 2.6% |
Overall | 1.9% | 2.5% |
Retail | 0.7% | 2.2% |
Clothing | -1.8% | 3.1% |
Grocery | 2.7% | 2.8% |
Supermarkets | 2.8% | 2.2% |
Food & Drink Specialist | 1.4% | 5.9% |
Household | -5.2% | 2.2% |
Home Improvements & DIY | -7.4% | -1.2% |
Electronics | -2.8% | 5.0% |
Furniture Stores | -5.0% | 1.7% |
General Retailers | 3.4% | 2.7% |
General Retailers & Catalogues | 5.9% | 6.4% |
Department Stores | 0.1% | 2.9% |
Discount Stores | -6.8% | -10.4% |
Specialist Retailers | -0.6% | -1.8% |
Pharmacy, Health & Beauty | 4.2% | 0.3% |
Sports & Outdoor | -4.6% | -6.3% |
Other Specialist Retailers | -2.9% | -3.1% |
Hospitality & Leisure | 4.7% | 3.1% |
Digital Content & Subscription | 7.7% | 6.3% |
Eating & Drinking | 2.6% | 0.1% |
Restaurants | -12.6% | -15.0% |
Bars, Pubs & Clubs | 3.2% | 2.3% |
Takeaways and Fast Food | 3.0% | -0.7% |
Other Food & Drink | 5.4% | 1.4% |
Entertainment | 3.1% | 5.2% |
Hotels, Resorts & Accomodation | 1.0% | -1.0% |
Travel | 7.8% | 8.6% |
Travel Agents | 7.1% | 12.6% |
Airlines | 9.7% | 13.4% |
Public Transport | 4.0% | 5.2% |
Other Travel | 11.1% | 15.8% |
Other | 1.1% | 1.7% |
Fuel | -7.1% | -3.1% |
Motoring | -2.7% | 2.2% |
Other Services | 8.4% | 8.2% |
Insperience | 3.6% | 2.1% |
Online | 3.5% | 5.8% |
F2F | 0.6% | 1.2% |
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Data source
Barclays debit card and Barclaycard credit card transactions in the UK.
Data range
The spending data in this report relates to the period 17th February 2024 to 22nd March 2024.
Inclusion criteria:
Customers aged at least 16 in the relevant period. Active customers using card payments in the relevant period (excluding spending on banking products, i.e. mortgages, loans, savings, utilities, tax and gambling).
Spending growth calculation:
Percentage difference between total spend per customer in the period 17th February 2024 to 22nd March 2024 and total spend per customer in the period 18th February 2023 to 24th March 2023.
Spending categorisation:
*CPIH: Consumer Prices Index including owner occupiers' housing costs
**Denotes a comment from the consumer confidence survey. The consumer confidence survey in this press release was carried out between 22nd March and 26th March 2024 by Opinium Research on behalf of Barclays. There were 2,000 respondents, providing a representative sample of UK consumers by age, gender, region, and income group.
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