hospitality and leisure industry report

Bouncing Back: How hospitality and leisure is gearing up to seize post-pandemic opportunities

After lengthy restrictions, customers are ready to embrace the sector – but businesses must first build confidence in a safe, welcoming experience.

Read our latest hospitality and leisure industry report that looks at the sentiment and strategies from some of the industry’s leading players.

Opening up

Following a very difficult year, businesses across the hospitality and leisure sector are again gradually reopening, finally able to give customers the opportunity to enjoy everything they have missed during the pandemic.

Many in the sector have faced a huge disruption that has challenged their business models and, in some cases, their existence. Businesses will for a long time rue a year of missed revenues and missed employees. However, through hard work and imaginative initiatives, many have also managed to weather the storm, to stay connected to their customers and, in some cases, find new ways to trade – in the face of the most considerable turbulence.

Ours has been a sector hit especially hard by the restrictions imposed as a result of the pandemic. For hospitality and leisure, the cuts were deeper and longer lasting than for almost any other.

Mike Saul

Barclays Corporate

Read our latest report that gauges the sentiment of the industry at this pivotal moment, sharing the strategies for success of some of the industry’s leading players – across all areas of hospitality and leisure. I would like to thank our clients for taking the time to share these insights with us.

Sector in focus

  • Caravan parks

    Caravan parks and campsites eye trend for domestic breaks

    While caravan parks and campsites lost large parts of their peak seasons to lockdown, optimism is rife that a surge in demand for UK breaks will reap strong future benefits.

    Read to learn how Park Holidays, Waterside Holiday Group and The Camping and Caravanning Club took the opportunity to renovate to ensure they were ready for the return of visitors.

  • Cinemas

    Cinemas eye rapid bounce back

    The UK’s cinema sector has been closed for long periods in the past year – but deployment of tech, digital and an adaptable mindset look set to ensure a fast return.

    Read to learn how Empire Cinemas has implemented long term changes to benefit the business going forward and improve the customer experience.

  • Travel

    International leisure goes domestic

    The biggest observation from the pandemic has been that customers are paramount to brand reputation.

    Steve Hemsworth


    With disruption to international travel likely to last far beyond the removal of domestic lockdown restrictions, international leisure firms can seize domestic opportunities.

    Explore how Golfbreaks has re-engineered its product offering – with a more domestic focus.

  • Leisure operators

    Leisure operators emerge from ‘perfect storm’

    Unable to open and unable to change their offering – and without access to the financial support of some hospitality and leisure firms – the leisure sector is focused on a rapid return to full capacity.

    Read to learn how Brighton Pier and Hollywood Bowls focus on marketing and creating a safe, welcoming environment as lockdown restrictions ease.

  • Health and fitness

    Health clubs get fit for future purpose

    Having been closed for three-quarters of the past year, health clubs have used the lockdown period to overhaul processes and embrace online opportunities – and expect a swift return to normal.

    Learn how Virgin Active and Total Fitness are optimistic that health clubs are well placed to return to full capacity as lockdown restrictions ease.

  • Hotels

    Hotels adapt to reach new customers

    The hotel sector is deploying a number of tactics to take advantage of a short-term rise in domestic bookings – with a return to full capacity and rate rooms still some way off.

    Learn how Coaching Inns, Daish’s Holidays, Kingsmills Hotel Group and Sarova Hotels have invested in their facilities, their infrastructure and wellbeing of staff during the lockdown period to ensure they are in the best possible position when restrictions are eased.

  • Restaurants and licensed trade

    Pubs and restaurants serve up new experiences

    The lockdown period saw food and drink outlets move to offering new products and experiences – some of which customers will expect to remain.

    Read to learn how Adnams, Fullers, Giggling Squid and Red Lion Holdings have adapted and innovated their business models to reach customers in new ways.

  • Sport

    Sport clubs look to net rapid results

    Perhaps the most beneficial pivot has been digitising some of our revenue streams – to ensure they can continue to deliver during lockdown

    Mark Darbon

    Northampton Saints rugby club

    While some sports clubs have been able to continue playing, the loss of fans has hit ticket sales and match day revenues hard. But the easing back of crowds signals the chance to strike back.

    Read to learn how Northampton Saints rugby club explored new revenue streams to recoup some of its losses during the pandemic.

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