Unlock the Purple Pound

13 March 2019

Unlock the Purple Pound: Find out why actively welcoming disabled visitors isn’t just the right thing to do, but makes great business sense.

When everyone is welcome, anything is possible.

Businesses that cater for the needs of all customers are most likely not only to survive but to flourish.

Disabled people contribute £12bn to the UK tourism industry1; a market which no business can afford to ignore. Research shows businesses can potentially benefit from longer stays and more spend from the group where a member of the party has a disability. Watch the animation and get inspired to unlock the purple pound.

1Great Britain Tourism Survey 2015

Creating an inclusive visitor experience infographic
Create a more inclusive visitor experience

At Barclays, we are always seeking to find new and innovative ways to remove barriers in how our disabled customers access our services, but we also want to help other businesses be more confident in how they can do this too.

View our guide How to create a more inclusive visitor experience (PDF 437KB) for ideas on how your business can be more accessible at different stages of the customer journey.

Top Tips for Tourism Businesses

England’s Inclusive Tourism Action Group (EITAG)^ have produced a series of top tips to help make life easier for disabled customers.

EITAG comprises a range of leading accessible tourism stakeholders who share the vision for England to provide a wide range of world-class accessible tourism experiences that every person with accessibility requirements can enjoy.

Case Studies

Don’t just take our word for it, hear from other tourism businesses who are leading the way in creating inclusive experiences.

Roman baths

Roman Baths

Discover how the Roman Baths embedded accessibility into its strategy with excellent results.

Roman Baths case study (PDF 6MB)

Eden Project

Eden Project

Find out how the Eden Project is leading the way in creating a more inclusive visitor experience.

Eden Project case study (PDF 1.6MB)

Visit England Awards for Excellence, sponsored by Barclays

Proud sponsors of the VisitEngland Awards for Excellence 30th anniversary celebration and VisitEngland Inclusive Tourism Award since 2016. To find out how you can apply locally for this award, please click here^.

You can also find more information on inclusive tourism from the below sites:

Accessibility Guides^

Providing Access for All from VisitEngland^