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Online reviews have been increasingly important to hospitality and leisure sector and will continue to be. This report explores the potentially revolutionary effect that online customer feedback and reviews are having on this sector in the UK. It suggests that businesses that do not adequately respond to this trend are in danger of missing a vital opportunity to both grow their business and stay ahead of the competition.
Stéphane Trycionka, Sales and Marketing Director at Corinthia Hotel London, talks about their responsive and speedy approach to customers’ online reviews.
Crispin Lilly, CEO from Everyman, shares how they listen to customers’ feedback from social media.
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