Giving: a new landscape
How technology is changing the charity sector
To succeed, the charity sector’s adoption of digital should be collective and co-ordinated to minimise expense and maximise impact. Above all, it will be essential to anticipate the most disruptive digital trends and stay ahead of the curve.
Head of Charities, Barclays Corporate Banking
Technology is changing the future of giving
Charities across the UK are shifting to digital in the wake of Covid-19, transforming their fundraising strategies, adopting new technologies, and embracing innovation across a broader range of platforms.
Three in four charities have implemented new technologies to improve almost every aspect of operations and have further changes planned in the next 12 months.
75% of charities surveyed have implemented a new process, technology or channel in the past two years.
Technology can make it easier and more efficient for donors to contribute on a regular basis.
Online user experiences
Improved communication and interaction with donors, beneficiaries, supporters, employees, and volunteers.
How consumers make donations
Technological solutions became a necessity, rather than a nice-to-have, amid charities’ efforts to continue to function during the pandemic.
While the journey to digital may have started out of necessity, both charities and donor have continued to embrace its benefits even as social restrictions ease;
of consumer donations are digitalised.
of consumers preferring to donate using cash.