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With faster payments and simplified registration, Pingit makes it even easier for our players to enjoy the excitement of National Lottery games securely on the go and at their convenience. Our collaboration with Barclays represents a real breakthrough in speed and simplicity for our players - and underlines how we're continuing to enhance the National Lottery digital experience.

Michele Swaine, Head of Digital Product and Services, Camelot

Camelot Product Case Study. Young man using his mobile phone – Corporate Banking at Barclays


Camelot has been the licensed operator of the UK National Lottery since its launch in 1994.

The Challenge

Retail is the largest National Lottery sales channel. However, as part of their commitment to deliver a multichannel experience, and to better reflect people’s changing lifestyles, Camelot decided to focus on its digital strategy to:

  • Acquire customers
  • Start a digital relationship with traditional retail players and with new users
  • Learn more about National Lottery players and improve their experience
  • Capitalise on the growth in smartphones and tablets by offering new sales channels/experiences.

Following a competitive tender in 2014, Barclays secured the mandate to implement alternative mobile payments solutions.

The Solution

Barclays and Camelot worked in partnership to create a new digital purchase journey for National Lottery tickets, allowing players to use Pingit to pay for Lotto, Thunderball and EuroMillions Lucky Dips.

In the Pingit app, players can select the draws they wish to enter. Tickets are emailed, as well as being displayed at the end of the purchase journey and in their transaction history. Payments are easy, fast and secure, with immediate bank transfers sent to Camelot.

Prizes up to £50,000 are automatically paid into the player’s Pingit/bank account the morning after the draw, with SMS notification. This means no unclaimed winnings, no need to check results, a completely automated pay-out process and a frictionless customer experience.

The outcome

This solution makes National Lottery payments even easier, more convenient and more accessible – available when and where people want. It underlines Camelot’s commitment to innovation by giving players new ways to engage through digital channels, and an easy way to pay on the move. The innovation won “Most Effective Mobile Payment Solution” at the 2016 Effective Mobile Marketing Awards.

Find out more

Leisure Operators

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