Unlock the purple pound
There are 13 million disabled people in the UK, that’s 18 percent of adults who have to factor in a medical condition or disability.
But this groups spending power... known as the purple pound, is worth 12 billion pounds to UK tourism, contributing 8.5 billion pounds in day trips, 3.2 billion pounds in overnight trips and 0.3 billion pounds to inbound visits.
These visitors and their companions stay 3.3 days longer on average and spend an average of 210 pounds per domestic overnight trip which is 10 percent more than the average traveller.
Inclusive design benefits everyone. Ramps, for example, can make your business more accessible ...and also benefit those with luggage or prams.
Accessibility need not be expensive. Make sure staff are well-informed and trained, optimise your website to support users with vision impairment.
Use your website, social media and disabled traveller sites to promote your accessibility. Ask guests if specific evacuation support is needed.
Don't forget… the Equality Act 2010 means businesses must provide all customers with the same standard of service, where reasonably possible.
Visit England Awards for Excellence 2018, Sponsored by Barclays inclusive tourism award sponsor.