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Video transcript

Marston's

PAT - THE MOTTO OF WOLVERHAMPTON IS OUT OF THE DARKNESS COMETH LIGHT.

PAT  - THE DARKNESS REPRESENTING THE BAD CONDITIONS OF THE INDUSTRIAL REVOLUTION. THE LIGHT IS THE PROMISE OF A BETTER FUTURE.

PAT - WHEN WOLVERHAMPTON WANDERERS HAD TO CHOOSE TEAM COLOURS THEY CHOSE BLACK SHORTS TO REPRESENT THE DARKNESS, GOLDEN SHIRTS TO REPRESENT THE LIGHT. WOLVES ARE A VITAL PART OF WOLVERHAMPTON’S ECONOMY.

PAT - GETTING IN TO THE PREMIERE LEAGUE IS A VERY VERY BIG DEAL.

PAT - IF THE TEAM ARE DOING WELL MANY TRADES AND MANY SHOPS FEEL THAT BENEFIT. THERE’S A FEEL GOOD FACTOR ABOUT IT.

RICHARD - I STARTED GOING TO WATCH THE WOLVES FROM THE AGE OF ABOUT 8 OR 9 AND THE WALK TO THE WOLVES GROUND TOOK ME PAST BANKS’S BREWERY.

RICHARD - WE COULD SMELL THE SPENT GRAINS AND THE SPENT HOPS. MOST OF MY MATES ABSOLUTLEY HATED IT, FOR SOME REASON I LOVED IT.

RICHARD - BREWING ACTUALLY BEGAN ON THIS PARTICULAR SITE IN 1875 BY A GUY CALLED JOHN BANKS AND IT’S STILL THE BEER THAT PEOPLE LOCALLY DRINK AND LOVE.

RICHARD - THE SUCCESS OF WOLVES HAS A MAJOR IMPACT ON OUR BUSINESS, GENERALLY WHEN SPIRITS ARE RAISED PEOPLE DRINK MORE, DRINK MORE BEER.

RICHARD - WE AQUIRED MARSTON’S IN 1999 AND AS MARSTON’S WE ARE NOW THE WORLDS BIGGEST BREWER OF CASK BEER. WE HAVE 6 BREWERIES DOTTED ALL OVER THE COUNTRY. WE NOW SELL 1 IN 4 OF THE PREMIUM BOTTLED BEERS THAT YOU BUY IN SUPERMARKETS.

RICHARD - AND IN TOTAL, IF YOU INCLUDE THE 1600 OR SO PUBS WE HAVE 14000 PEOPLE. TURNOVER OF 1.2-ISH BILLION AND GROWING. YOU’VE ALMOST GOT THE BEST OF BOTH WORLDS.

RICHARD - WE’VE GOT THE EFFICIENCY AND THE PRODUCTIVITY, THE BENEFITS OF BEING THAT BIG PLAYER BUT HAVING THAT LOCAL TOUCH WHERE YOU CAN TOUCH THE CUSTOMER, THEY CAN SEE YOU, THEY CAN FEEL YOU, THEY CAN SMELL THE BEER.

RICHARD - I THINK HAVING THE SUPPORT OF A PARTNER SUCH AS BARCLAYS IS ABSOLUTELY FUNDAMENTAL IN THE GROWTH THAT WE’VE HAD. WE’VE BEEN TOGETHER WELL-OVER 100 YEARS AND THAT LOYALTY, THAT TRUST AND KNOWING HOW THE RESPECTIVE BUSINESSES WORK, MEANS THAT YOU CAN GO AHEAD WITH SOME KIND OF CONFIDENCE.

PAT - BANKS’S BREWERY IS ONE OF THE CORNERSTONES OF WOLVERHAMPTON JUST LIKE WOLVERHAMPTON WANDERERS IS AND IN THAT SENSE THEY’RE BOTH ICONIC. RICHARD IT HAS BEEN QUITE REMARKABLE, THE GROWTH OVER THOSE 120 ODD YEARS. AND THE PARALLEL YOU SEE WITH WOLVES AND THE GROWTH OF WOLVERHAMPTON, THERE’S A HUGE AMOUNT FOR US ALL TO BE PROUD OF.

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