We're at Wimbledon today and like our top British tennis players would use data on their own performance and insights on their opponents to build customised game plans.
Within transaction banking at Barclays we use data to produce strategic insights.
These strategic insights allow us to have more relevant and actionable conversations
with our clients.
Digitalisation and data are the cornerstone of any supply chain, and the benefits and efficiencies unleashed through those initiatives can affect businesses in multiple ways.
If you take Wimbledon for example, it’s obviously a very clearly complex legistical supply chain that Wimbledon run from scheduling of tennis courts obtaining tennis balls, precuring strawberries for the strawberries and cream season.
It clearly requires a lot of planning and care for preparation behind it.
The beauty about the Wimbledon experience is you most people only come once the fortnight,
so you're only going to get one survey. But that data is really important for us to learn about how people, are thinking and what make what's good.
And we're aiming for 50% of people who come here every day to have an outstanding experience. And that's quite hard. But that data allows us to work out
what we can do better.
I think it's really apt that were at Wimbledon today. You know, tennis players every single day
are using data to make decisions, right. So it could be their own performance. It can also be the performance of their competitors. But it can even be more broad than that right.
What's the weather conditions today and how does that affect the flight of the ball?
It's a saturated data market in tennis at the moment.
What is available for players and coaches is the real time data. So our data analyst is analysing
the match as it goes on. My father likes to look at data. All those numbers and following the data
of what the best Americans were doing and also where I was progressing and using
that on my journey was so, so key.
Now it's so easy. We just go to tennis IQ on the ATP website, it tells you where
the favourite patterns are on breakpoints. It tells you the percentage
where they serve. Is like so easy. My dad would have the easiest life instead of staying up till 3 a.m. doing data every day.
There's two main things that businesses use data for at the moment.
Plenty more on top of that, but the main ones we see at the moment
to firstly to improve decision making. Day in, day out, we're already making decisions.
A lot of them are gut feel. If you can use data to empower those decisions and drive those decisions, it really does help that decision making process.
You can make the decision quicker.
The second way we see is forecasting. We all want a crystal ball to look into
and to see what the future might hold. But a lot of that can be forecast from the data
that you as a business, might hold. Without adequate planning and forecasting, businesses
would be missing the essential roadmap to successfully navigate and deliver their corporate strategy.
You have to have the combination of data and also instinct that goes with that
to be successful in those ways. So in a nutshell, a lot of benefits unleash through the power of digital and data for any business.