Inclusive Tourism: How the Eden Project is Leading the Way


Inclusivity has always been integral to the Eden Project’s mission and values, but winning a major national tourism award has underlined just what it does on a daily basis.

When a business thinks about accessibility, it often reviews its core products or services with reference to a particular disability.

This is where the word “inclusivity” itself can serve as a helpful reminder, believes the Eden Project’s Visitor Experience Manager. “We believe that our customer experience should be, as far as possible, consistent for everyone who visits.

“The Eden Project is about connecting people through conversations and shared experiences, regardless of shape, size, ability or gender, so making sure that we can facilitate everybody is vital to giving people the confidence to interact with Eden – and with each other.”

Sometimes this does involve running alternative sessions or performances that are a little more informal, she notes, but the aim is always to provide something that is as close to the general experience as possible.

Deep roots

For the Eden Project, VisitEngland’s half day spent on-site during their Awards selection process made it clear that inclusive tourism was central to the work of the educational charity.

The dramatic global garden, dubbed ‘the eighth wonder of the world’ by some, was subsequently named the country’s best visitor attraction for inclusivity at the VisitEngland Awards for Excellence 2017 (Inclusive Tourism category).

“One of the things we were recognised for was that we don’t just have a single ‘accessibility and inclusivity’ ambassador. Instead, we understand the value of having ambassadors in all different areas to provide an accessible and inclusive experience throughout,” says the Visitor Experience Manager.

A recent internal audit, for example, has emphasised the importance of communicating accessibility and inclusivity improvements to all team members. “This doesn’t cost anything, but raises awareness of the services we have in-house.”

Having people within the wider team working within the community to invite people in is also very important, as well as keeping elderly people active, bringing in walking groups can help people who might be lonely, for example.”

Better by design

As a leading authority on inclusive and sensory design, The Sensory Trust has been an important long-term partner in helping the Eden Project provide an excellent visitor experience across the board.

An external perspective can be very important in giving you a reality check – and helping identify where you may be able to refresh your approach, explains the Visitor Experience Manager. “The Sensory Trust is very good at picking up on small tweaks that you can make to ensure that you’re not necessarily changing your product, just opening it up to a wider audience.

“Some of these changes may be small and relatively inexpensive, such as ensuring that people are not put off from visiting by incomplete information or a lack of large print menus. But, at the end of the day, they can make all the difference.”

Eden project logo

Dawn George
Director of HR and Inclusion, Eden Project

Read related insights


Unlock the Purple Pound

At Barclays, we seek new and innovative ways to help businesses remove barriers to ensure an inclusive customer experience.

Inclusive Tourism Case Studies

Barclays is committed to supporting businesses in becoming more inclusive. Read our inclusive tourism case studies to learn more.