31 December 2018
The next wave of digitalisation in marketing
The marketing services giants are facing increasing competition and new technologies continue to excite. With evolving client relationships and the rise of the FAANGs fuelling voracious demand in content, we look at the core factors that will determine success in the marketing services sector in the coming year.
Using our in-depth knowledge of the sector and insights from a number of clients, we discuss the key issues and direction of travel for marketing services in 2019 and beyond.
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As the first UK bank to create a dedicated TMT team, Barclays has a wealth of experience to support innovative tech, media and telecoms businesses.
The seismic shifts taking place in marketing services mean it’s a very different sector today compared to ten or even just a couple of years ago.