The UK remains an attractive tourist destination for both domestic holidaymakers and international visitors.
The increased convenience and value for money of UK holidays are driving more staycations. Over half of the British adults surveyed would choose short breaks in the UK in addition to their main international holidays. British holidaymakers also appear to have increased budgets for their domestic trips, with 30% planning to spend more on leisure activities than in previous years.
Britain also becomes increasingly attractive to overseas travellers, driven by the depreciated sterling and the popularity of TV shows about British history and culture. Almost all respondents (97%) were interested in visiting the UK or may be interested in the future. With an average holiday budget of £3,443, inbound tourists certainly open another strong market for UK hospitality and leisure industry. To seize these opportunities, British leisure providers need to consider multiple and changing international travellers’ preference such as free Wifi, transportation and religious or cultural requirements.