
Technology, Media and Telecoms
As the first UK bank to create a dedicated TMT team, Barclays has a wealth of experience to support innovative tech, media and telecoms businesses.
Key trends and opportunities in a new era for marketing services
For this report, we’ve canvassed the views of some prominent marketing services leaders to provide insights into the long-term trends impacting how brands engage with their audiences.
What these conversations have demonstrated is that marketing services agencies and their client brands have every reason to look forward with confidence – that is, if they can stay ahead of continuing technological developments and changing consumer expectations
It’s clear from talking to our clients in the marketing services sector that one of the biggest opportunities for brands is harnessing the power of data generated by the ever-increasing online activity of consumers.
At the same time, an emerging challenge arises from growing unease among consumers about online tracking by third party cookies and the impending changes to privacy regulations in response to those concerns. Brands will be increasingly looking to their agencies to maximise the value of their first-party customer data.
Lorraine Ruckstuhl
Head of Technology, Media & Telecomms – Barclays Mid Corporate
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As the first UK bank to create a dedicated TMT team, Barclays has a wealth of experience to support innovative tech, media and telecoms businesses.
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