The explosion of delivery platforms like Uber Eats, Deliveroo and Just Eat in the last decade, combined with the adoption of home delivery by almost all major high street retailers, has reshaped everything from restaurant models to consumer habits. Many brands are adapting, investing in ghost kitchens, at-home dining formats, and more bespoke D2D options.
In the last decade, delivery has moved from reactive to routine, but consumer expectations have risen, with many expecting seamless service as standard.
Convenience is no longer a value-add – it’s a baseline. To win, brands must layer in quality, speed and sustainability.
Online fitness classes, beauty services on demand and meal kits direct to the door, are just some of the trends we’ve seen take off that look set to stand the test of time. But while convenience remains king – consumers now also expect quality, sustainability and speed too.
Industry Director, Hospitality & Leisure, Barclays Corporate Banking
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