At-home entertainment is no longer just about comfort – it’s about choice, control and quality. What began as a lockdown necessity during Covid-19 has evolved into a fast-growing sector, powered by strategic innovation from content creators, platforms and publishers.
Consumer demand for flexibility and affordability has pushed the entertainment industry to adapt, rethinking how content is delivered, accessed, and paid for. Straight-to-streaming film releases, exclusive content drops, global sporting events on new platforms, and interactive experiences have all made the living room a legitimate entertainment destination.
From Netflix’s global launch strategy to live sport on Amazon Prime and Apple TV+, release formats and licensing deals are being optimised for the home viewer. In parallel, the social element of viewing – from live tweeting to group watching – has given rise to a new kind of ‘event television’, even when the event happens on demand.
Consumers are investing more in digital content and personalised home experiences, especially when they feel social.
The living room is now a competitive stage. To succeed, brands must create content and formats that hold attention and feel premium.
While insperiences came of age during the pandemic, they have continued to go from strength-to-strength. From live sports to binge drops, staying in can now offer just as much excitement as a night out.
Industry Director, Hospitality & Leisure, Barclays Corporate Banking
To discuss your business requirements and how Barclays can support you, contact us today.