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An ageing population

An ageing population. Image of an older couple in  a cafe.

April 2015

One fifth of UK income in the Hospitality and Leisure industry is generated from the over 65s; yet, only 5% of businesses in the sector consider over 65s to be their most important demographic in terms of revenue.

Our latest report explores the importance of consumers aged over 65 to the hospitality and leisure industry, across ten UK regions. Click an area of the map below to explore how businesses in your region are engaging with their audiences.

UK Map Northern Ireland : Link to the Northern Ireland region page. Ireland : Link to the Ireland region page. Scotland : Link to the Scotland region page. Wales : Link to the Wales region page. Northern : Link to the Northern region page. Midlands : Link to the Midlands region page. South West : Link to the South West region page. Eastern : Link to the Eastern region page. South East : Link to the Southern region page. London : Link to the London region page. Isle of Man: Link to the Isle of Man region page.

If you are having difficulties using the map, you can view the reports using the below links: