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Unlock the Purple Pound

April 2018

When everyone is welcome, anything is possible.

Living in a diverse society, the business that caters for the needs of as many customers possible will be the one most likely not only to survive but to flourish.

The total inclusive tourism market is worth over £12bn1. Research shows businesses can potentially benefit from longer stays and more spend from the group where a member of the party has a disability. Watch the animation and get inspired on unlocking the purple pound.

Create a more inclusive visitor experience

At Barclays, we are always seeking to find new and innovative ways to remove barriers to how our customers with disabilities access our services, but we also want to help other businesses be more confident in how they meet the needs of their customers too. View our guide 'How to create a more inclusive visitor experience' PDF† 437KB (opens in a new window) for ideas on how your business can be more accessible at different stages of the customer journey.

You can also find more information on inclusive tourism from the below sites:

Accessibility Guides^ (opens in a new window)

Providing Access for All from VisitEngland^ (opens in a new window)

1Great Britain Tourism Survey 2015.