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Living in a diverse society, the business that caters for the needs of as many customers possible will be the one most likely not only to survive but to flourish.
The total inclusive tourism market is worth over £12bn1. Research shows businesses can potentially benefit from longer stays and more spend from the group where a member of the party has a disability. Watch the animation and get inspired on unlocking the purple pound.
At Barclays, we are always seeking to find new and innovative ways to remove barriers to how our customers with disabilities access our services, but we also want to help other businesses be more confident in how they meet the needs of their customers too. View our guide 'How to create a more inclusive visitor experience' PDF† 437KB (opens in a new window) for ideas on how your business can be more accessible at different stages of the customer journey.
1Great Britain Tourism Survey 2015.
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Barclays Bank PLC is registered in England (Company No. 1026167) with its registered office at 1 Churchill Place, London E14 5HP. Barclays Bank PLC is authorised by the Prudential Regulation Authority, and regulated by the Financial Conduct Authority (Financial Services Register No. 122702) and the Prudential Regulation Authority. Barclays is a trading name and trade mark of Barclays PLC and its subsidiaries.
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