Close

Updated Cookies Policy - you'll see this message only once.

Barclays uses cookies on this website. They help us to know a little bit about you and how you use our website, which improves the browsing experience and marketing - both for you and for others. They are stored locally on your computer or mobile device. To accept cookies continue browsing as normal. Or go to the cookie policy for more information and preferences. If you clear your browser history to disable or delete all cookies, your cookie preferences will automatically be reset to accept all cookies. Please go to the cookies policy to make any changes.

The future of giving

April 2018

Almost three quarters of British charities say that street donations are in decline. But what can organisations do about it? Our latest research uncovers the key trends of the UK’s charity sector and how technology could be the game changer in an increasingly cashless society.

This new charity report gathers insight from more than 2,000 Brits and 300 of the country’s biggest charities. And, with 73% of charities reporting a decline in street donations, organisations are exploring new and creative ways of connecting with donors.

Investments in upgraded websites and partnerships with third party platforms such as JustGiving have been popular for streamlining donation processes. They’re also proving to be a prudent strategy – of the charities that have invested, almost 90% have reported payback for their efforts.

While contactless technology is set to play a big part in the future of fundraising, most charities believe there will always be a place for traditional, offline methods such as street collections for tapping into spontaneous donations.

But what are the most important lessons for today’s charities, and how can organisations use these and other insights to adapt to a world of changing donor behaviour?

Contact our Charities and Not-for-Profits Team

David McHattie – Head of Charities

David McHattie – Head of Charities

To find out what our Not-for-Profit and Charities Team can do for your business, email David or call our dedicated team on 0800 015 4242*.

For more sector insights from David McHattie, follow him on LinkedIn (opens in a new window).