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Despite growth in sales, operators are facing a ‘perfect storm’ of significant over-supply, subdued consumer demand and challenging economic headwinds, leading to intense competition and pressures on margins. This will no doubt continue until there is a fundamental market correction, which may in turn create opportunities for some.
In the face of the trends highlighted in this report, it is more important than ever for the dining sector to truly understand its customers and be agile enough to react quickly to changing consumer preference. Our research underlines the critical importance of location, over and above even quality of the site and we have identified nine key customer segments and analysed how their varying spending patterns are transforming the way they dine out and, increasingly, dine in.
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