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Retail Confidence for Christmas 2017

Image of three workers in a factory.

November 2017

The outlook for this year’s festive season.

There's still plenty of festive cheer in the results of our annual Retail Confidence for Christmas survey this year. Despite a number of challenges, including rising costs and a weaker pound, prompting a greater emphasis on managing costs and protecting margins, 71% of UK retailers believe the 2017 festive season will be as good or better than last year.

Online shopping continues to present both threats and opportunities and retailers in our survey expect 30% of their revenues to be digital this Christmas. Just under half of sales are expected to be influenced by multi-channel touchpoints so there is a big focus on ensuring online capacities can capitalise on the growth of online sales.

While Black Friday appears to be diminishing in importance slightly, retailers still face the difficult balancing act of not discounting too heavily without losing shoppers to rivals. The question about when and how deep to discount is a focus for most so monitoring the market closely and being ready to respond to fluctuations not just in the industry but in consumer confidence is key to being successful on the run up to the day.