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The future of media

Image from Barclays Corporate Banking of children holding smart phones and tablets.

June 2016

The media industry has changed significantly over the past 30 years, with technology, fragmentation and disruption at unprecedented levels. But what do senior leaders in the film, TV, VFX, music, radio, news publishing, advertising and mobile sectors predict for the next 30 years in the industry?

To celebrate the 30th anniversary of the establishment of our dedicated media industry team, we have collated a series of interviews with senior industry leaders across several media sub-sectors.

All identify the rise of technology as the key change in the industry over the last 30 years, revolutionising how business is done. Everything from the means of creating content, how the public consumes it, and how success is tracked and reviewed, now depends on technology.

New emerging markets, fragmentation, and disruption also provide a wealth of opportunities to showcase the phenomenal creativity and resilience of the UK media industry.

Read the full report to learn what may lie ahead for the media industry in the years to come and find out our top tips to ensure that your business can embrace change and adapt quickly to ever shifting technological advances.