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The first Digital Future event focused on the healthcare industry, where digital innovation is playing an increasingly important role in driving efficiency and improved care. This full-day event featured a wide range of keynote speakers, alongside live case study workshops, which allowed attendees to participate in hands-on discussion.
The event also provided a great opportunity to network with other leaders in healthcare and digital, to share ideas and knowledge which can contribute to future plans and strategy.
The event was held at Barclays, 1 Churchill Place, London, on 3 June 2015 from 0900 – 1700.
For a comprehensive overview of the day’s sessions, you can download the full agenda here.
The Digital Future: Healthcare event brought together a number of expert speakers from a variety of exciting backgrounds. Our speakers included: Oli Barrett MBE, Entrepreneur and Speed-Networking Guru; Ben Saunders, Polar Explorer and Record-Breaking Skier; Tiffany St James, Co-founder of Transmute and Executive Director of the British Interactive Media Association; George Berkowski, Tech Innovator, Entrepreneur and Author and Steven Roberts, Head of Strategic Transformation, Barclays.
Read their full biographies to find out more.
During the event we ran three workshops that each focused on a live case study. These case studies demonstrated the role of digital technology in addressing challenges faced by healthcare organisations.
Parkinson’s UK provides support, advocacy and research for people living with Parkinson’s. It is the largest charity funder of Parkinson’s research in the UK and has invested nearly £70 million in ground- breaking research. Its local groups look after about 20,000 members and provide opportunities members and their families to find friendship, support and the opportunity to meet other people with Parkinson’s.
Parkinson’s UK is keen to transform the way it connects with its members, creating a digital community that will widen its appeal but still keeps to the core values of Parkinson’s UK.
This workshop focuses on how to create a digital community that will integrate and grow the existing Parkinson’s UK membership community, and increase engagement among its members.
ecdp is an organisation for disabled people run by disabled people. It believes that disabled people should be involved in all aspects of its work and agenda. An important service ecdp provides is planning, purchasing, administration and evaluation of personal care and healthcare budgets on behalf of its members.
Currently all this information from members is paper-based and a lot of time is spent inputting data, limiting ecdp’s ability to scale up. ecdp would like to quickly scale up to more than 20,000 members. ecdp has a new cohort of healthcare users who offer the opportunity to test a new digital solution with a predominantly younger group with large budgets.
This workshop focuses on the challenge of creating a digital solution for the paper based information held by ecdp, allowing them to grow while retaining their unique attributes.
The Hurley Group consists of 17 GP practices and 9 urgent care centres. It has developed WebGP for its patients to enable them to access services and advice online. The uptake of this has been successful with over 600,000 users.
Although the penetration of WebGP is over 600,000 users, this only represents 10% of patients in its practices and the Hurley Group is keen to scale up to over 2 million users. To do this there needs to be a significant increase in awareness and reach of WebGP and its benefits.
This workshop focuses on how to create viral communications, raising awareness of this service quickly, without spending a large budget.
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