Andrew Fisher, chairman, Shazam:
Shazam is best known as a music discovery service which enables people to point their phone and engage with a piece of music at the point of inspiration.
So when you’re out of your home in a bar or a nightclub and you hear a piece of music you’re interested in knowing who the artist is or what the name of the song is, you can simply point your phone and it will tell you the name of the song and you can go and buy it or listen to it or find related content.
We’re actually a 14 year old company, we really established ourselves after the smart phones came out.
Today we still see ourselves very much as a pioneer and continuing to innovate so we’ve moved from just the audio recognition to image and visual recognition.
Our mission is to become part of your everyday life, so instead of going to a web browser and typing in www to engage with a piece of content, we want people just to be able to point and click their devices and have an interactive experience.
When we first started working and talking to Barclays they didn’t have the products that we were really looking for. They went away and innovated and came back with a new product for us which was a venture dept facility.
Barclays has been instrumental in taking a very long term view as we’ve built our company. They’re prepared to be flexible and work with us as a team and they believe in our company and the opportunity that we’re pursuing.
We are in two hundred countries worldwide, we have over seven hundred million people using Shazam. There are six billion people in the world that have mobile phones and we want to be as ubiquitous as possible and the only way we are going to achieve that is through a partnership with Barclays that can help us develop Shazam into a global business.