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Gousto

A recipe for success

We talk to Timo Boldt, CEO and Founder, about the rapid speed at which Gousto has grown, how the pandemic further accelerated the business, and Gousto’s sustainability agenda.

Gousto pioneered the recipe box offering in the UK disrupting the grocery market through artificial intelligence and industry leading choice. Gousto supplies subscribers with recipe kit boxes which include pre-portioned, fresh ingredients and easily followed recipe cards.

A business underpinned by technology, Gousto’s success is built on a number of industry-leading advancements. Machine learning provides highly personalised recipe recommendations, creating a truly customer centric experience, whilst automated factory processes reduce time to market.

We're proud to be backed by organisations who believe in our purpose to build amazing products that have a positive impact on people and the planet.

Timo Boldt

CEO & Founder, Gousto

At the heart of Gousto’s proposition also sits a desire to operate sustainably. By using forecasting algorithms to predict supply needs, Gousto doesn't operate with the same food waste and CO2 emissions as a traditional supermarket, and exact portion sizes mean there is less waste in the home too.

Having banked Gousto since 2016, Barclays has closely followed their growth journey, and supports their ongoing ambition to expand. Understanding the requirements of the business, an RCF was put in place to provide working capital funding for the next stage of the company's growth ambitions.

The RCF margin will feature a sustainability-linked adjustment mechanism aligned to Gousto’s performance against their ‘People and Planet’ goals, further demonstrating their commitment to operate sustainability, with a focus on emissions, packaging and community involvement.

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