Bloom & Wild

Cultivating Fast Growth

Having completed a number of recent acquisitions, Bloom & Wild is expanding its footprint across Europe. We speak with Aron Gelbard, Co-Founder & CEO of Bloom & Wild to find out more.

Bloom & Wild, now Europe’s leading online flower delivery company, redefined the flower delivery experience; sending long-lasting flowers through the letterbox.

An ambitious company - established in 2013 and in 2021 becoming Europe’s leading online flower and plant delivery company, with offices in London, Paris and Amsterdam. This has been through organic growth and the completion of two acquisitions in 2021, adding bloomon and Bergamotte to their portfolio of brands.

The first acquisition, bloomon, took the group to European leadership, expanding their presence across 8 European countries. The second acquisition, Bergamotte, more than quadrupled the size of their business in France, making them a top 5 player, and doubled their plant revenue across Europe.

Our enlarged business has a wealth of international talent, deep seated ambition and unrivalled scale, underpinned by strong investor backing.

Aron Gelbard

Co-Founder & CEO, Bloom & Wild

Sitting behind the brands will be an integrated technology platform, providing the most sophisticated, scaled technology and data science capability in the industry. The platform demonstrates Bloom & Wild’s obsession with building unrivalled customer experiences supported by standout operations and tech.

Understanding Bloom & Wild’s international ambitions, Barclays supported £20m of debt finance raised to assist their ongoing global growth strategy.

With a relationship spanning since the business was established, Barclays has continued to watch Bloom & Wild flourish, from humble beginnings to their successes of today.

Barclays is well placed to accommodate the changing needs of entrepreneurial, fast-growth consumer companies like Bloom & Wild; from financing working capital, growth expenditure and acquisitions, to facilitating supplier and consumer payments across new territories and to imparting industry expertise.

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